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Will Tidal make more than a splash?

This weekend, my sister and I went home to Charlotte for Easter weekend.  The two hours and some change drive isn’t too bad normally but I was worried about hitting traffic.

Luckily, we seemed to miss a lot of the traffic which is great.  I could use those hours to sing along to my favorite songs and embarrass my sister with my dance moves.  That’s pretty tough to do when you’re worried about all of the crazy and aggressive drivers on the road.

I have Satellite Radio in my car so that’s normally what I listen to, well that and normal FM stations.  When I can’t find something to listen to, I plug my phone up to my car speakers with an auxiliary cord and play Pandora.  I have the free version of Pandora because I’m stingy and I don’t listen to music all that often.

I recently discovered that you can make playlists on YouTube and I made a playlist that includes a few of the songs my house had playing on repeat in Jamaica during spring break.  I’ve started playing those songs in my car as well.

I didn’t have any music on my phone until spring break of this year.  None.  Not one song.  When I realized that I wouldn’t have access to Pandora during the three hour flight, I decided I should put some music back on my phone.  Now I have 61 songs on my phone (most of which are Beyonce and Usher).

My sister is more of a music fanatic than I am.  She has Spotify and I envy the different songs she has compiled in her arsenal of songs.  Whenever she is the DJ in our car, there’s a 99% chance I’m going to sing along to every single song.

In fact, I’ve considered getting Spotify just so I can access those songs but I haven’t done it yet.

This all got me thinking about music services and the different options there are for accessing music.

When I first got an iPod, my dad insisted that I purchase all of my music off of iTunes.  My sister and I had a joint iTunes account because we listened to a lot of the same music.  He’d give us $10 or $20 a month to spend on music and once I figured out how to disable his parental guides preventing me from purchasing the songs I wanted, I was happy with this option.

Until I realized that my friends were using Limewire to get their music for free.

Why would I pay for the same songs that my friends were getting for free?  My dad didn’t want viruses on his computer and, more importantly, didn’t want to break the law.

Ugh, fine Dad.


(Imagine that says dad, please.)

I always kept my music on my iPod but not my iPhone.  When my iPod broke, I put music on my phone but ultimately decided that I’d rather have 4,000 pictures on my phone than having any music.  (In my breakup blog to Timehop, I predicted that I’d have more than 4,000 on my phone in the next few days and I was right.)

During my senior year of high school, I had no more than 10 songs on my phone.  Surprisingly, I don’t remember all of those songs because, like now, my sister would DJ when we were in the car.

I don’t really care that Taylor Swift does make much off the ad-supported free versions of music streaming services because: 1) I’m the furthest thing from a Taylor Swift fan, 2) she’s already rich, and 3) she made fun of cheerleading captains in her music and uh hello– that’s me, jealous Taylor Swift.

Well, turns out other artists share those sentiments and are doing something about it.  This solution is called Tidal and is a music streaming service purchased by my husband, I mean, Jay Z.  This isn’t a normal music streaming service: it’s an artist-owned music streaming service.  This way, the artists could make more money than they’re making from existing music streaming services.

I wonder how many times I can say music streaming services?

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This service is offered in two tiers but unlike Spotify and Pandora, it doesn’t offer a free tier of service.  In other words, I won’t be using it.

There is a standard definition version at $9.99 a month and a high definition version at $19.99 version.

Now what will make people switch from the $10 a month Spotify or any of the free versions of the music streaming services?   That makes 8 times I’ve said music streaming services… oops now it’s 9.

Exclusive content is one reason.  And those of you that like Taylor Swift, well, that’s another.  T Swift pulled her music from Spotify a while back but she’s participating in Tidal.

I fear that artists will pull their music from music streaming services (I’m doing this for my own enjoyment right now, 10) making Tidal the only option with music they want.

And that’s exactly what the artists participating want.  “Will artists make more money? Even if it means less profit for our bottom line, absolutely,” Jay Z told Billboard.  It makes sense that this new artist-owned platform wants to make money for the artists, but I don’t think it’ll catch on.

The price is somewhat comparable but is isn’t competitive.  The reasoning doesn’t resonate with us normal people that don’t have private planes and yachts.  Sorry Jay Z.  You’ve got 99 problems and convincing us to use Tidal is one.

HA I’m hilarious.

Anyways, I won’t be signing up for Tidal anytime soon and I’m fairly confident I won’t ever sign up.  Spotify, however, might get some money from me soon.

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