Here we go again, Snapchat

I’m probably as tired of writing about Snapchat as you are of reading my blogs about them, but here we are.  I’ve decided that I’m not mad at Snapchat anymore but if the Chi Omega dodgeball tournament in a few weeks doesn’t get a Geofilter like Phi Mu’s Bonnamu philanthropy event, we’re going to have some problems.

Anyways, I’ve discussed Snapchat on multiple occasions (here and here) but I’ve found that I keep coming back to its My Story/ Our Story features.  The My Story concept is pretty brilliant because it gives users a platform to show real-time updates to their friends with the luxury of the posts disappearing in 24 hours.  The Our Story feature is also brilliant because it connects users in a certain location and allows them to participate in a conversation (well, a conversation of photos) and show the world.

I’m a pretty big fan of Snapchat, if you can’t tell.

I add snaps to my snap story almost every day and love that I have that option.  I’ve been told once or twice (or 10 times) that I’m annoying on Snapchat but I really don’t care.  I think I’m hilarious and that’s all that matters.

Sorry, off topic.

I discussed Snapchat’s Our Story feature that included a sponsored snap by Vice with a filter specific to Vice and though I thought this could open doors for advertisers and brands, I was worried that this great feature would be polluted with ads in the future.

Well, turns out I wasn’t far off.

On Saturday morning, I was clicking through a Snapchat story (for something that obviously wasn’t that interesting because I can’t remember what it was called) and stumbled upon this.


This is less subtle as Vice’s plug for its interview with President Obama, this is a full blown advertisement.  This wasn’t a still image, it was a video showing a clip from the new Furious 7 movie.

RIP Paul Walker.

Not that I dislike the movies but when I look at an Our Story feature for something totally not memorable, I want to see picture from that boring place, not ads trying to make me go see a movie.

There was a great Our Story feature that was called “Wear Yellow for Seth” that my classmate Tala wrote about.  The story started with the images shown below.

wear-yellow-for-sethThe Snap story raised awareness for Seth Lane for the disorder that he has: severe combined immunodeficiency disorder (SCID).

I have to applaud Snapchat for this.  It was uplifting and positive rather than the usual snap stories they have.  Bravo, Snapchat.  This is great.

So while Snapchat is opening the door for advertisers to make its Our Story feature less enjoyable, it is also using the platform for good.

I’m sure I’ll notice a change soon and blog about it.  Until then, go follow my dontmakemeleaveunc Instagram.  The posts have been funny lately (slash all the time).